Lust week

It’s Photokina time, the biennial photography fair in Germany where new toys photographic products are announced.

Companies stage their announcements to create what they hope will be maximum impact. This means that some Photokina products were announced months ago, and others will be announced during the show. I am looking forward to some new M4/3 products, but the rumours don’t seem to promise anything exciting.

But, Fuji dropped a nice little bombshell this morning with this:

Photos from Fuji press release.

It’s a chunk of retro-art, with all the right dials, a big sensor, Fujinon lens and a hybrid viewfinder which mixes live view with electronically provided information. Utterly gorgeous and I would love to use one, if only for a day. Even better, I would like Panasonic or Olympus to release something similar for M4/3. I will be quietly lusting for the rest of the week in anticipation.