The Son has pointed me towards a social media exercise by Shell* which has gone horribly wrong for them, with most amusing results for the rest of us.
Promote your proposed Arctic drilling campaign by sticking up some cute photos and inviting the public to provide captions, what could possibly go wrong….?
See the full horror here. But as I expect the exercise is likely to be terminated prematurely, followed by the sacking of all involved, here are a few selections (click on each for a readable version).
Whilst the guilty are being expunged, I suggest castration for whoever came up with the caption “Because tomorrow is yesterday, accelerated”. Because it bloody isn’t.
Wouldn’t want to be someone dependent on this company for their pension. Oh….
*Sadly, the whole thing is a set-up by Greenpeace. But let me assure you that this is precisely the sort of cock-up that Shell would orchestrate (unless it was a company I was involved in, in which case it would rock).